Privacy Policy

Last Updated: October 9, 2023

This Privacy Policy describes how Euphora Essentials (referred to as "we" or "the Site") collects, uses, and discloses your Personal Information when you visit our website, https://euphoraessentials.com/, or make a purchase from the Site.

Collecting Personal Information

When you visit the Site, we collect certain information to enhance your experience and fulfill your orders. This information includes:

Device Information

  • Examples of Personal Information collected: version of web browser, IP address, time zone, cookie information, viewed sites or products, search terms, and Site interaction.
  • Purpose of collection: to optimize the Site's performance and provide analytics on Site usage.
  • Source of collection: Collected automatically using cookies, log files, web beacons, tags, or pixels.
  • Disclosure for a business purpose: shared with our processor, Shopify.

Order Information

  • Examples of Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.
  • Purpose of collection: to fulfill orders, process payments, arrange shipping, provide invoices and/or order confirmations, communicate with customers, screen orders for potential risks or fraud, and send information or advertising related to our products or services as per customer preferences.
  • Source of collection: collected directly from customers.
  • Disclosure for a business purpose: shared with our processor, Shopify.

Customer Support Information

  • Examples of Personal Information collected: information shared during customer support interactions.
  • Purpose of collection: to provide customer support.
  • Source of collection: collected directly from customers.
  • Disclosure for a business purpose: shared with our processor, Shopify.

Text Marketing and Notifications

By entering your phone number during checkout or subscribing via our forms, you agree to receive text notifications (related to your orders and abandoned cart reminders) and text marketing offers. You consent to receive up to 20 text marketing messages per month. You can unsubscribe from text marketing messages and notifications by replying with "STOP" to any message from us or using the provided unsubscribe link in our messages. Note that alternative opt-out methods, such as using different words or requests, will not be considered a valid means of opting out. Message and data rates may apply. For questions, text "HELP" to the number you received messages from or contact us for more information. To opt out, please follow the provided procedures.

Minors

The Site is not intended for individuals under the age of 12, and we do not intentionally collect Personal Information from children. If you believe a child has provided us with Personal Information, please contact us to request deletion.

Sharing Personal Information

We share your Personal Information with service providers to assist in providing our services and fulfilling contracts with you. This includes:

  • Using Shopify to power our online store. You can learn more about how Shopify handles your Personal Information here.
  • Sharing Personal Information to comply with applicable laws and regulations, respond to legal requests, or protect our rights.

Behavioral Advertising

We use your Personal Information to provide targeted advertisements and marketing communications that may interest you. This includes:

  • Using Google Analytics to understand how customers use the Site. Learn more about Google's use of Personal Information here.
  • Sharing information about Site use, purchases, and ad interactions with advertising partners. Some information is shared directly, while others may be shared through cookies or similar technologies (based on your location and consent).

You can opt out of targeted advertising through services such as:

Using Personal Information

We use your Personal Information to provide our services, including offering products, processing payments, shipping orders, and keeping you updated on new products, services, and offers.

Lawful Basis

Under the General Data Protection Regulation ("GDPR"), if you are a resident of the European Economic Area ("EEA"), we process your Personal Information under the following lawful bases:

  • Your consent.
  • Performance of the contract between you and the Site.
  • Compliance with legal obligations.
  • Protecting your vital interests.
  • Performing tasks in the public interest.
  • Pursuing legitimate interests, not overriding your fundamental rights and freedoms.

Retention

We retain your Personal Information for as long as necessary to fulfill the purposes outlined in this Privacy Policy. If you would like to exercise your right of erasure, please see the "Your Rights" section below.

Automatic Decision-Making

We do not engage in fully automated decision-making with legal or significant effects using customer data. Shopify, our processor, uses limited automated decision-making to prevent fraud, which does not significantly affect customers.

Your Rights

If you are an EEA resident, you have the right to:

  • Access the Personal Information we hold about you.
  • Request your Personal Information to be ported to a new service.
  • Ask for your Personal Information to be corrected, updated, or erased.

For EEA residents, your Personal Information may be processed in Ireland and transferred outside Europe, including to Canada and the United States. Learn more about GDPR compliance and data transfers in Shopify's GDPR Whitepaper here.

California Consumer Privacy Act (CCPA)

If you are a California resident, you have the right to:

  • Access your Personal Information.
  • Request portability of your Personal Information.
  • Ask for corrections, updates, or erasure of your Personal Information.

If you wish to designate an authorized agent to make these requests on your behalf, please contact us at the address below.

Cookies

We use cookies to improve your browsing experience and provide our services. Cookies remember your actions and preferences, enhancing your interaction with the Site. We use various types of cookies, including functional, performance, advertising, and social media or content cookies.

Contact Us

If you have any questions or concerns regarding this Privacy Policy or our data practices, please contact us at euphoraessentials@gmail.com.

Changes to Privacy Policy

We may update this Privacy Policy periodically. Changes will be posted on the Site with an updated effective date. Your continued use of our services after such changes constitutes acceptance of the revised Privacy Policy.

Please read this Privacy Policy carefully and check for updates to stay informed about how we handle your Personal Information.